Some Ways of Promoting a Business’s Mobile Application Online and In Store

The mobile app has become an indispensable part of every organization, big and small since the evolution of the internet. These days, staying ahead of the competition is difficult to achieve without a web and mobile presence, thus the immense popularity of mobile applications. 

THE MANY BENEFITS OF A MOBILE APP DEVELOPMENT

Rapidly becoming a standard for effective online interactions, the benefits of mobile app development are indeed plenty. These benefits include:

• Convenience and ease of accessing and sharing business-based and personal information, anytime, anywhere
• High speed and reliability
• Quick replacement of conventional and simple in-built purpose services and devices
• Affordable and greater access to a huge repository of information, such as videos, e-catalogs, media files and other online facilities
• Improved profitability quotient and higher productivity in the workplace
• Enhanced user experiences

THE RELEVANCE OF MOBILE APP DEVELOPMENT

Through the years, application development has become a booming and huge market in the tech industry as many developers from various places in the world find new ideas upon which they could build captivating features. Most of the developers have built unique tools, which have become increasingly prevalent in the world, across all mobile application users. 

It’s obvious that the world has shifted to an age wherein most activities are done with the use of technology. Big organizations all have their critical data backed up in a database for easy accessibility and fast recovery. Nevertheless, while a bulky and big machine like the computer has all the features necessary to do some of the functions, it’s not all the time convenient for use in all locations. The issue of convenience caused app development organizations to find a solution through building software that could perform arduous tasks while being able to run on portable and smart devices. 

Mobile app development services have not only brought about convenience but have created provisions for people to do their personal business on their mobiles. Today’s generation has greatly benefited from the mobile app services innovation. Activities such as browsing the web, shopping and keeping tabs on daily activities have been made so much easier, which result in mobile application gaining more popularity and attention. Another wonderful opportunity that mobile app development companies have made is the provision made for both big and small businesses to own their mobile applications for customers and patrons to seamlessly perform their activities. 

WAYS OF PROMOTING A MOBILE APPLICATION ONLINE AND IN STORE

When a business gets its branded mobile application up and running, it’s important to concentrate on the growing number of active users and app installations from the target audience. To reach the highest engagement with customers and convert them to active users, the following are useful promotional practices. 

1. Think mobile first but web second. These days, everybody’s talking about the rise of in-app payments and orders. Often, digital ordering means mobile ordering first and foremost. Nevertheless, one could not underestimate the power of the web. Use all online marketing channels in promoting the new mobile app. Make certain that the app goes beyond informing customers of new items. Create a robust sales channel with delivery and pre-ordering options, launch targeted campaigns, gather customer data and offer a cost-effective rewards programs and cross-marketing benefits from partners. 
2. Embed deep links on social media. Use deep links to forward customers from the corporate social pages to the app or app landing page. This means adding a button on the social media page, which makes it possible to open the app from there. Regularly post about the application on the corporate social media pages, which include Twitter, Facebook, Instagram, and others. 
3. Promote viral social media campaigns. Mobile applications serve to create meaningful, long-term relationships with existing customers and transform them into brand advocates. However, apps could also resolve common challenges in terms of new customer acquisition. For instance, a company may spend thousands on paid ads and costly influencers when it could use a free viral campaign via referral program. The secret is on the surface, such as a welcome gift for new users, points for repeated visits, bonus points for referrals and more reward-based gamification. 
4. Send out good old email blasts. Email blasts and SMS messages may not be as welcome to users push notifications sent to smartphones at the right time. Nevertheless, one could reach out to the existing customer database with these methods. App users more likely are to open push notifications since they often enable their phones to receive them. Consider how happy customers will be to receive double reward points or a holiday promo form a store or restaurant they have visited recently. 
5. Involve employees to build loyalty. Don’t underuse the staff when it comes to app promotion. Ask them to recommend it to in-store customers, and make sure to educate them on the benefits and features. Motivate the personnel to collect as many users as possible. Individual employee codes could be used in tracking each promotional effectiveness of staff members. 
6. Create strategic partnerships. When done correctly, partnerships are a wonderful opportunity. Check out companies in the area that are not competitors and have the same target audience. For instance, for a bar or restaurant, offer a cross-platform with a nearby cinema or retailer. Put the promo materials on the entrance or the counter. In turn, ask the new partners to put leaflets on their counter as well. 

Recently, the global mobile space is becoming more crowded with various smart applications as well as innovative tools, which are making their presence felt in a lot of ways. The best way to leverage the existing resources and infrastructure capabilities is to include mobile apps development in the business strategies. The integration of mobile apps and other platforms have indeed complemented the advantages offered by social platforms. An affordable mobile app development service could deliver the appropriate solution to meet business needs. Totally geared to address customer requirements for multi-platform development and presenting numerous skills for creating value-adding mobile apps, service providers could put a business ahead of the competition.